Grupo PM represents associations of fruit and vegetable producers from the United States and Europe, handling marketing, advertising, and training in Mexico and Central America.

Grupo PM needed a specialized solution to train personnel responsible for handling fruits and vegetables in wholesale markets, local markets, and supermarkets. This solution had some clear constraints: it had to be mobile, utilize the student's resources without incurring extra costs, be available for use at any time or place, and have a pedagogically effective methodology and content.

We developed the Fruit Academy mobile training app, which allows courses to be downloaded for offline access. The courses are created with short videos produced in motion graphics, with optional narration. They are based on a gamified methodology that fosters competition among students, with notifications to motivate them to progress in their courses. The app includes a level-based training system with exams and certification.