Latiz is a zone in the northwest of Mexico City with full urbanization ready for the development of residential, recreational, work, health, and commercial areas. Additionally, it is home to Ford’s Innovation and Development Center.

Latiz’s identity is very strong, and the challenge was to implement it on the web, given that it is based on a grid of polygons and very specific angles. We also had a significant amount of information, but at this stage, only the essentials needed to be presented, while still conveying the scale and potential of Latiz. Additionally, we had limited images to fully illustrate the concept.

We designed a microsite in both Spanish and English with the most essential information to begin positioning Latiz. We prioritized images to showcase as much as possible of both what has been completed and what is planned. Additionally, we helped Latiz develop other collateral materials such as banners, brochures, LinkedIn posts, and some infographics.